Market Share by Top Websites

1 ReTargeter is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdExtent is clearly lagging behind, losing to ReTargeter in all segments.

Websites Categories

1 ReTargeter has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 127 other categories.

2 AdExtent hasn't got a lead over ReTargeter in any websites category.


1 ReTargeter is leading in most countries, including United States, India, United Kingdom, Canada and 53 other countries.

2 AdExtent is leading in Hong Kong, Saudi Arabia, Serbia and Botswana.