2
In terms of market share, AdExtent is clearly lagging behind, losing to ReTargeter in all segments.
1
ReTargeter has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Health, Finance and 14 other categories.
2
AdExtent hasn't got a lead over ReTargeter in any websites category.
1
ReTargeter is leading in most countries, including United States, Canada, Australia, India and 10 other countries.
2
AdExtent is leading in Georgia.