Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 224 other categories.

2 AdFox is leading in Automotive Industry, Automotive News, Ask an Expert, Book Retailers and one other category.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, United States, Egypt and 165 other countries.

2 AdFox is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.