Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 233 other categories.

2 AdFox is leading in Automotive News and Book Retailers.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, United States, Brazil and 215 other countries.

2 AdFox is leading in Russia, Ukraine, Montenegro, Belarus and 5 other countries.