Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 215 other categories.

2 AdFox is leading in Automotive Industry, Womens Interests, Automotive News, Child Health and 4 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including France, Japan, Egypt, Brazil and 164 other countries.

2 AdFox is leading in Russia, Ukraine, Belarus, Kazakhstan and 14 other countries.