Market Share by Top Websites

1 AdFox is leading in Top 10K Sites and The Entire Web.

2 Rubicon Project is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 140 other categories.

2 AdFox is leading in Business & Industry, News & Media, Marketing & Advertising, Career & Education and 37 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 122 other countries.

2 AdFox is leading in Russia, Ukraine, Belarus, Kazakhstan and 36 other countries.