Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 215 other categories.

2 AdFox is leading in Cosmetics.


1 AdFox is leading in most countries, including United States, Germany, Israel, United Kingdom and 77 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 42 other countries.