Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 220 other categories.

2 AdFox is leading in Book Retailers, Casinos and Ad Network.


1 AdFox is leading in most countries, including Montenegro, United States, United Kingdom, Canada and 73 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Ukraine, Belarus and 66 other countries.