Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 222 other categories.

2 AdFox is leading in Book Retailers, Casinos and Ad Network.


1 AdFox is leading in most countries, including United States, Israel, Canada, Italy and 67 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 52 other countries.