Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 19 other categories.

2 AdFox is leading in Community & Society.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 65 other countries.

2 AdFox is leading in United States, United Kingdom, Canada, Germany and 52 other countries.