Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdFox is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 214 other categories.

2 AdFox is leading in Ad Network, Awards, Cosmetics and Hair.

Geography

1 AdFox is leading in most countries, including United States, Germany, Israel, United Kingdom and 88 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 40 other countries.