Market Share by Top Websites

1 Adkontekst is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to Adkontekst in all segments.

Websites Categories

1 Adkontekst has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 158 other categories.

2 Etology is leading in Adult.


1 Adkontekst is leading in most countries, including Poland, United Kingdom, Germany, United States and 58 other countries.

2 Etology is leading in Taiwan, Australia, Malaysia, Greece and one other country.