Market Share by Top Websites

1 Adkontekst is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Adkontekst in all segments.

Websites Categories

1 Adkontekst has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Web Hosting and 165 other categories.

2 Yahoo Advertising is leading in Investing, Business News, Military & Defense, Fantasy Sports and 5 other categories.


1 Adkontekst is leading in most countries, including Poland, Luxembourg, Great Britain, Germany and 70 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Taiwan, British Indian Ocean Territory and 3 other countries.