Market Share by Top Websites

1 Kaizen Platform is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adobe Target is clearly lagging behind, losing to Kaizen Platform in all segments.

Websites Categories

1 Adobe Target has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Community & Society, Science & Education and 7 other categories.

2 Kaizen Platform is leading in Jobs & Career, Food & Drink, Business & Consumer Services, Travel & Tourism and 7 other categories.


1 Adobe Target is leading in most countries, including United States, Canada, United Kingdom, India and 52 other countries.

2 Kaizen Platform is leading in Japan and South Korea.