Market Share by Top Websites

1 Kaizen Platform is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adobe Target is clearly lagging behind, losing to Kaizen Platform in all segments.

Websites Categories

1 Adobe Target has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Travel & Tourism, Health and 10 other categories.

2 Kaizen Platform is leading in Jobs & Career, Community & Society, Arts & Entertainment, Food & Drink and 6 other categories.


1 Adobe Target is leading in most countries, including United States, United Kingdom, Canada, India and 64 other countries.

2 Kaizen Platform is leading in Japan and South Korea.