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Adobe Target is leading in Top 10K Sites and The Entire Web.
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Next User is leading in Top 100K Sites and Top 1M Sites.
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Adobe Target has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Community & Society, Science & Education and 19 other categories.
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Next User is leading in Heavy Industry & Engineering.
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Adobe Target is leading in most countries, including United States, Japan, Canada, United Kingdom and 54 other countries.
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Next User is leading in Russia, Argentina, Dominican Republic, Peru and one other country.