Market Share by Top Websites

1 Adobe Target is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Next User is clearly lagging behind, losing to Adobe Target in all segments.

Websites Categories

1 Adobe Target has better usage coverage in more websites categories. Including Finance, Computers Electronics & Technology, Travel & Tourism, Community & Society and 18 other categories.

2 Next User is leading in Home & Garden.

Geography

1 Adobe Target is leading in most countries, including United States, Japan, United Kingdom, Canada and 60 other countries.

2 Next User is leading in Russia and Panama.