Market Share by Top Websites

1 is leading in Top 10K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Travel and 89 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Shopping, Internet & Telecom and 83 other categories.


1 is leading in most countries, including United States, Canada, United Kingdom, Japan and 64 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 26 other countries.