Advertising.com
798,259 websites

Advertising.com is free to use

http://www.advertising.com/

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

VS

Google Publisher Tag
545,414 websites

Google Publisher Tag is free to use

https://support.google.com/dfp_premium/topic/28788?hl=en&ref_topic=28149

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages o...

Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Publisher Tag is clearly lagging behind, losing to Advertising.com in all segments.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Adult and 12 other categories.

2 Google Publisher Tag is leading in Computers Electronics & Technology, Food & Drink, Sports, Vehicles and 4 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, Russia, France, Taiwan and 141 other countries.

2 Google Publisher Tag is leading in Japan, South Korea, Hungary, Greece and 14 other countries.