Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advertising.com is clearly lagging behind, losing to Google Publisher Tag in all segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 239 other categories.

2 Advertising.com is leading in Humor and Computer Security.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, United States and 222 other countries.

2 Advertising.com is leading in Estonia, Virgin Islands and U.s..