Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Improve Digital is leading in Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 158 other categories.

2 Improve Digital is leading in Soccer, Consumer Electronics, Publishing & Printing, Airlines & Airports and 12 other categories.


1 is leading in most countries, including United States, United Kingdom, Canada, Japan and 71 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 28 other countries.