Market Share by Top Websites

1 is leading in Top 10K Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 162 other categories.

2 Improve Digital is leading in Soccer, Marketing & Advertising, Social Sciences, Financial Management and 18 other categories.


1 is leading in most countries, including United States, United Kingdom, Japan, Russia and 75 other countries.

2 Improve Digital is leading in Italy, Norway, Sweden, Netherlands and 21 other countries.