Market Share by Top Websites

1 Advertising.com is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Improve Digital is leading in Top 1M Sites.

Websites Categories

1 Advertising.com has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 159 other categories.

2 Improve Digital is leading in Soccer, Consumer Electronics, Publishing & Printing, Tennis and 10 other categories.

Geography

1 Advertising.com is leading in most countries, including United States, United Kingdom, Japan, Canada and 65 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 14 other countries.