Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher is clearly lagging behind, losing to Google Remarketing in all segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 230 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Technology News, Books & Literature and 8 other categories.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Japan, Poland and 183 other countries.

2 Criteo Publisher is leading in Taiwan, Indonesia, Colombia, Egypt and 21 other countries.