Market Share by Top Websites

1 Google Remarketing is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Criteo Publisher is leading in Top 10K Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 212 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, News & Media, Music & Audio and 24 other categories.

Geography

1 Google Remarketing is leading in most countries, including Poland, United States, Russia, Brazil and 199 other countries.

2 Criteo Publisher is leading in Japan, Taiwan, Indonesia, Egypt and 27 other countries.