Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Remarketing is clearly lagging behind, losing to Criteo Publisher in all segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.

2 Google Remarketing is leading in Business & Consumer Services, Home & Garden and Heavy Industry & Engineering.

Geography

1 Criteo Publisher is leading in most countries, including United States, Japan, Taiwan, Russia and 124 other countries.

2 Google Remarketing is leading in Poland, United Kingdom, Canada, Czech Republic and 30 other countries.