Market Share by Top Websites

1 Google Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher is still behind Google Remarketing in all market share segments.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 234 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Books & Literature, Animation & Comics and 3 other categories.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Japan, Poland and 194 other countries.

2 Criteo Publisher is leading in Taiwan, Indonesia, Egypt, Algeria and 11 other countries.