Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Retargeting is clearly lagging behind, losing to Criteo Publisher in all segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 20 other categories.

2 Yahoo Retargeting hasn't got a lead over Criteo Publisher in any websites category.

Geography

1 Criteo Publisher is leading in most countries, including United States, Taiwan, France, Italy and 159 other countries.

2 Yahoo Retargeting is leading in Japan.