Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 209 other categories.

2 DataXu is leading in Car Buying, Universities & Colleges, Banking, Medicine and 13 other categories.


1 gumgum is leading in most countries, including United States, France, Poland, Mexico and 186 other countries.

2 DataXu is leading in Libya, Trinidad And Tobago, Cook Islands, Gambia, The and 3 other countries.