Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind gumgum in all market share segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 135 other categories.

2 DataXu is leading in Health, Car Buying, Career & Education, Construction & Maintenance and 53 other categories.


1 gumgum is leading in most countries, including United Kingdom, Canada, India, Russia and 57 other countries.

2 DataXu is leading in United States, Brazil, Germany, Spain and 39 other countries.