Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 223 other categories.

2 Direct/ADVERT is leading in Libraries & Museums, Gifts, Biotechnology & Pharmaceuticals and Antiques & Collectibles.

Geography

1 PubMatic is leading in most countries, including United States, France, Italy, India and 168 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 8 other countries.