Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 183 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Marketing & Advertising, Real Estate, Social Sciences and 21 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 135 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Kazakhstan, Belarus and 16 other countries.