Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 180 other categories.

2 Direct/ADVERT is leading in Cooking & Recipes, Marketing & Advertising, Real Estate, Reference and 24 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Spain and 144 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.