Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 205 other categories.

2 Direct/ADVERT is leading in Womens Interests, Gardening, Libraries & Museums, Military & Defense and 9 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 142 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 13 other countries.