Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 230 other categories.

2 Direct/ADVERT is leading in Instruments & Supplies, Ask an Expert and Crime & Prosecution.


1 AppNexus is leading in most countries, including France, United States, India, United Kingdom and 170 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.