Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 237 other categories.

2 Direct/ADVERT hasn't got a lead over AppNexus in any websites category.

Geography

1 AppNexus is leading in most countries, including United States, France, United Kingdom, Germany and 187 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.