Market Share by Top Websites

1 DirectRev is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to DirectRev in all segments.

Websites Categories

1 DirectRev has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, Movies and 65 other categories.

2 Etology is leading in Adult, People & Society, Fashion & Modeling, Gay, Lesbian, & Bisexual and 13 other categories.


1 DirectRev is leading in most countries, including United States, India, United Kingdom, Italy and 74 other countries.

2 Etology is leading in Hungary, Cameroon and Palestinian.