Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SMART AdServer is still behind DoubleClick in all market share segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 241 other categories.

2 SMART AdServer hasn't got a lead over DoubleClick in any websites category.


1 DoubleClick is leading in most countries, including United States, Russia, Japan, Poland and 201 other countries.

2 SMART AdServer is leading in Egypt, Algeria, Iraq, Guadeloupe and 3 other countries.