Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yandex Direct is clearly lagging behind, losing to DoubleClick in all segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 229 other categories.

2 Yandex Direct is leading in Nursery & Playroom, Crafts, Womens Interests, History and 5 other categories.

Geography

1 DoubleClick is leading in most countries, including United States, Japan, Poland, United Kingdom and 200 other countries.

2 Yandex Direct is leading in Russia, Belarus, Kazakhstan, Uzbekistan and 4 other countries.