Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yandex Direct is still behind DoubleClick in all market share segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 232 other categories.

2 Yandex Direct is leading in Nursery & Playroom, Crafts, Womens Interests, College & University Press and 3 other categories.


1 DoubleClick is leading in most countries, including United States, Japan, Poland, United Kingdom and 198 other countries.

2 Yandex Direct is leading in Russia, Belarus, Kazakhstan, Azerbaijan and 6 other countries.