Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yandex Direct is clearly lagging behind, losing to DoubleClick in all segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 242 other categories.

2 Yandex Direct hasn't got a lead over DoubleClick in any websites category.

Geography

1 DoubleClick is leading in most countries, including United States, Japan, Brazil, Poland and 206 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Uzbekistan, Tajikistan and one other country.