Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher Marketplace is clearly lagging behind, losing to DoubleClick in all segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 240 other categories.

2 Criteo Publisher Marketplace is leading in Chats & Forums and Social Sciences.

Geography

1 DoubleClick is leading in most countries, including United States, Russia, Japan, Brazil and 209 other countries.

2 Criteo Publisher Marketplace is leading in Algeria, Iraq, Palestinian, Jordan and 2 other countries.