Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher Marketplace is still behind DoubleClick in all market share segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 228 other categories.

2 Criteo Publisher Marketplace is leading in Internet & Telecom, Chats & Forums, Science, Social Sciences and 6 other categories.

Geography

1 DoubleClick is leading in most countries, including United States, Russia, Japan, Poland and 164 other countries.

2 Criteo Publisher Marketplace is leading in France, Egypt, Algeria, Saudi Arabia and 40 other countries.