Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher Marketplace is clearly lagging behind, losing to DoubleClick in all segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 227 other categories.

2 Criteo Publisher Marketplace is leading in Internet & Telecom, Chats & Forums, Science, Social Sciences and 7 other categories.

Geography

1 DoubleClick is leading in most countries, including United States, Russia, Japan, Poland and 165 other countries.

2 Criteo Publisher Marketplace is leading in France, Egypt, Algeria, Saudi Arabia and 37 other countries.