Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rubicon Project is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 212 other categories.

2 Rubicon Project is leading in Sports News, Business News, Furniture, Automotive News and 5 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Russia, Egypt and 168 other countries.

2 Rubicon Project is leading in United States, Czech Republic, Norway, Finland and 13 other countries.