Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher Marketplace is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 16 other categories.

2 Criteo Publisher Marketplace is leading in Science & Education, Community & Society, Reference Materials and Law & Government.

Geography

1 SMART AdServer is leading in most countries, including United States, Taiwan, Russia, France and 119 other countries.

2 Criteo Publisher Marketplace is leading in Japan, Indonesia, Philippines, Vietnam and 32 other countries.