Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 1M Sites and The Entire Web.

2 SMART AdServer is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, People & Society, Arts & Entertainment and 217 other categories.

2 SMART AdServer is leading in Fashion & Modeling, Magazines & E-Zines, Golf, Sports News and 8 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, United States, Russia and 177 other countries.

2 SMART AdServer is leading in Poland, Slovakia, Bulgaria, Lithuania and 6 other countries.