Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 SMART AdServer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 211 other categories.

2 SMART AdServer is leading in Newspapers, Online, Classifieds, Makes & Models and 21 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including United States, Japan, France, Indonesia and 188 other countries.

2 SMART AdServer is leading in Poland, Italy, Bulgaria, Czech Republic and 8 other countries.