Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 SMART AdServer is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 206 other categories.

2 SMART AdServer is leading in Newspapers, Online, Classifieds, Weather and 25 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, Russia, France, United States and 190 other countries.

2 SMART AdServer is leading in Poland, Germany, Italy, Lithuania and 20 other countries.