Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 SMART AdServer is leading in Top 10K Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 206 other categories.

2 SMART AdServer is leading in Fashion & Modeling, Beauty, Magazines & E-Zines, Nutrition and 14 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including France, Japan, Russia, Egypt and 177 other countries.

2 SMART AdServer is leading in Poland, Slovakia, Bulgaria, Lithuania and one other country.