Market Share by Top Websites

1 Yahoo Tag Manager is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ensighten is clearly lagging behind, losing to Yahoo Tag Manager in all segments.

Websites Categories

1 Yahoo Tag Manager has better usage coverage in more websites categories. Including Food & Drink, Business & Consumer Services, Lifestyle, Computers Electronics & Technology and 17 other categories.

2 Ensighten is leading in Finance, Hobbies & Leisure and News & Media.


1 Ensighten is leading in most countries, including United States, United Kingdom, Canada, Germany and 96 other countries.

2 Yahoo Tag Manager is leading in Japan, Taiwan, Indonesia, South Korea and 6 other countries.