Market Share by Top Websites

1 Ensighten is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adobe Dynamic Tag Management is clearly lagging behind, losing to Ensighten in all segments.

Websites Categories

1 Ensighten has better usage coverage in more websites categories. Including Shopping, Flowers, Finance, Insurance and 173 other categories.

2 Adobe Dynamic Tag Management is leading in Real Estate, Career & Education, Education, Football and 12 other categories.

Geography

1 Ensighten is leading in most countries, including United States, United Kingdom, Canada, Australia and 110 other countries.

2 Adobe Dynamic Tag Management is leading in Germany, South Africa, Nigeria, Paraguay and 7 other countries.