Market Share by Top Websites

1 Ensighten is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adobe Dynamic Tag Management is still behind Ensighten in all market share segments.

Websites Categories

1 Ensighten has better usage coverage in more websites categories. Including Shopping, Flowers, Finance, Insurance and 169 other categories.

2 Adobe Dynamic Tag Management is leading in Real Estate, Career & Education, Education, Transportation & Logistics and 17 other categories.

Geography

1 Ensighten is leading in most countries, including United States, United Kingdom, Canada, Australia and 106 other countries.

2 Adobe Dynamic Tag Management is leading in Germany, South Africa, Paraguay, Zambia and 5 other countries.