Market Share by Top Websites

1 Adobe Dynamic Tag Management is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ensighten is still behind Adobe Dynamic Tag Management in all market share segments.

Websites Categories

1 Adobe Dynamic Tag Management has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Travel and 162 other categories.

2 Ensighten is leading in Shopping, Flowers, Finance, Insurance and 34 other categories.

Geography

1 Adobe Dynamic Tag Management is leading in most countries, including United States, Czech Republic, United Kingdom, Japan and 126 other countries.

2 Ensighten is leading in Finland, Bangladesh, Kenya, El Salvador and 18 other countries.