Market Share by Top Websites

1 Google Remarketing is leading in The Entire Web.

2 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 226 other categories.

2 Facebook Custom Audiences is leading in Fitness, Running, Camps, Theme Parks and 10 other categories.

Geography

1 Google Remarketing is leading in most countries, including United States, Russia, Japan, Poland and 157 other countries.

2 Facebook Custom Audiences is leading in Taiwan, Australia, Indonesia, Denmark and 49 other countries.