Market Share by Top Websites

1 Google Remarketing is leading in The Entire Web.

2 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Google Remarketing has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 221 other categories.

2 Facebook Custom Audiences is leading in Fitness, Running, Weight Loss, Camps and 15 other categories.

Geography

1 Google Remarketing is leading in most countries, including Russia, Japan, Poland, Ukraine and 130 other countries.

2 Facebook Custom Audiences is leading in United States, Taiwan, Brazil, Australia and 72 other countries.