Market Share by Top Websites

1 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Facebook Custom Audiences in all segments.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 238 other categories.

2 Rakuten Retargeting hasn't got a lead over Facebook Custom Audiences in any websites category.

Geography

1 Facebook Custom Audiences is leading in most countries, including United States, Taiwan, Russia, Brazil and 213 other countries.

2 Rakuten Retargeting hasn't got a lead over Facebook Custom Audiences in any country.