Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 166 other categories.

2 Improve Digital is leading in Soccer, Science, Social Sciences, Newspapers and 26 other categories.

Geography

1 gumgum is leading in most countries, including United States, United Kingdom, Canada, India and 71 other countries.

2 Improve Digital is leading in Italy, Netherlands, Norway, Sweden and 23 other countries.