Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind gumgum in all market share segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 171 other categories.

2 Improve Digital is leading in Online, Classifieds, Social Sciences, Cycling & Biking and 11 other categories.


1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 81 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 17 other countries.