Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 167 other categories.

2 Integral Ad Science is leading in Investing, Basketball, Computer Security, Social Sciences and 13 other categories.

Geography

1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 83 other countries.

2 Integral Ad Science is leading in France, Brazil, Russia, Poland and 20 other countries.