Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 176 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Graphics & Multimedia Tools, History and one other category.


1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 100 other countries.

2 Kitara Media is leading in Latvia.