Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 138 other categories.

2 Lijit is leading in Religion & Spirituality, Technology News, Marketing & Advertising, Visual Arts & Design and 42 other categories.


1 gumgum is leading in most countries, including United States, United Kingdom, India, Canada and 91 other countries.

2 Lijit is leading in Switzerland, Macao, Kuwait, Latvia and 3 other countries.