Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 177 other categories.

2 gumgum is leading in People & Society, Adult, Cooking & Recipes, Photography and 29 other categories.


1 MediaMath is leading in most countries, including United States, Japan, United Kingdom, France and 132 other countries.

2 gumgum is leading in Bangladesh, Sri Lanka, Georgia, Lebanon and 11 other countries.