Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, gumgum is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Car Buying and 139 other categories.

2 gumgum is leading in Arts & Entertainment, People & Society, Adult, Internet & Telecom and 65 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 85 other countries.

2 gumgum is leading in India, Israel, Croatia, Bangladesh and 25 other countries.