Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 165 other categories.

2 gumgum is leading in Arts & Entertainment, People & Society, Adult, Cooking & Recipes and 44 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 113 other countries.

2 gumgum is leading in Serbia, Sri Lanka, Bosnia, Georgia and 11 other countries.