Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 203 other categories.

2 Improve Digital is leading in Tennis, Associations, Antiques & Collectibles, Horses and one other category.


1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 147 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Norway and 5 other countries.