Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 MediaMath is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 191 other categories.

2 MediaMath is leading in Food & Drink, Clothing, Beauty & Fitness, Cooking & Recipes and 33 other categories.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, India and 140 other countries.

2 MediaMath is leading in France, Brazil, Japan, United Kingdom and 32 other countries.