Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 MediaMath is leading in Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 174 other categories.

2 MediaMath is leading in Food & Drink, Clothing, Construction & Maintenance, Beauty & Fitness and 48 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 121 other countries.

2 MediaMath is leading in France, Japan, Brazil, Italy and 38 other countries.