Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 MediaMath is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 173 other categories.

2 MediaMath is leading in Food & Drink, Clothing, Construction & Maintenance, Beauty & Fitness and 45 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, Canada and 109 other countries.

2 MediaMath is leading in Japan, France, Brazil, United Kingdom and 49 other countries.