Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 MediaMath is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 174 other categories.

2 MediaMath is leading in Food & Drink, Clothing, Finance, Construction & Maintenance and 48 other categories.

Geography

1 IVW is leading in most countries, including Germany, Russia, India, Canada and 105 other countries.

2 MediaMath is leading in United States, France, United Kingdom, Japan and 58 other countries.