Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 MediaMath is leading in Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 153 other categories.

2 MediaMath is leading in Food & Drink, Health, Accommodation & Hotels, Clothing and 62 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 114 other countries.

2 MediaMath is leading in France, Japan, Brazil, Spain and 41 other countries.