Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 MediaMath is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 175 other categories.

2 MediaMath is leading in Food & Drink, Clothing, Construction & Maintenance, Beauty & Fitness and 49 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 118 other countries.

2 MediaMath is leading in Japan, France, Brazil, Italy and 44 other countries.