Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 220 other categories.

2 Specific Media is leading in Book Retailers, Physics and College & University Press.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 152 other countries.

2 Specific Media is leading in Denmark, Malawi, Greenland, Congo and one other country.