Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TripleLift is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 226 other categories.

2 TripleLift is leading in Cooking & Recipes, Theme Parks and College & University Press.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 155 other countries.

2 TripleLift is leading in Guam.