Market Share by Top Websites

1 TripleLift is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 IVW is leading in Top 10K Sites.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Travel & Tourism, Arts & Entertainment and 20 other categories.

2 IVW hasn't got a lead over TripleLift in any websites category.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, France, Russia and 114 other countries.

2 IVW is leading in Germany, China, Switzerland, Austria and 10 other countries.