Market Share by Top Websites

1 RTB House is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 LeadBack is leading in Top 10K Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 107 other categories.

2 RTB House is leading in Shopping, Clothing, Consumer Electronics, Sports and 26 other categories.


1 LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 48 other countries.

2 RTB House is leading in Russia, Poland, Slovakia, Ukraine and 27 other countries.