Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadBack is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Arts & Entertainment and 87 other categories.

2 RTB House is leading in Shopping, Business & Industry, Clothing, Internet & Telecom and 53 other categories.

Geography

1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 43 other countries.

2 RTB House is leading in Russia, Poland, Ukraine, Slovakia and 34 other countries.