Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadBack is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, People & Society and 92 other categories.

2 RTB House is leading in Shopping, Clothing, Internet & Telecom, Consumer Electronics and 44 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 43 other countries.

2 RTB House is leading in Russia, Ukraine, Slovakia, Poland and 30 other countries.