Market Share by Top Websites

1 RTB House is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 LeadBack is leading in Top 10K Sites.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Business & Industry, Travel, Accommodation & Hotels, People & Society and 92 other categories.

2 RTB House is leading in Shopping, Clothing, Internet & Telecom, Consumer Electronics and 42 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 41 other countries.

2 RTB House is leading in Russia, Ukraine, Poland, Slovakia and 32 other countries.