Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadBack is clearly lagging behind, losing to RTB House in all segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Internet & Telecom and 91 other categories.

2 RTB House is leading in Shopping, Business & Industry, Clothing, Consumer Electronics and 62 other categories.


1 LeadBack is leading in most countries, including Japan, United States, Canada, United Kingdom and 56 other countries.

2 RTB House is leading in Poland, Russia, Slovakia, Ukraine and 47 other countries.