Market Share by Top Websites

1 RTB House is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, LeadBack is still behind RTB House in all market share segments.

Websites Categories

1 LeadBack has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, People & Society, Internet & Telecom and 98 other categories.

2 RTB House is leading in Shopping, Business & Industry, Clothing, Consumer Electronics and 54 other categories.


1 LeadBack is leading in most countries, including United States, Japan, Canada, United Kingdom and 47 other countries.

2 RTB House is leading in Russia, Poland, Slovakia, Ukraine and 37 other countries.