Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LeadBack is clearly lagging behind, losing to Criteo Publisher in all segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 225 other categories.

2 LeadBack is leading in Credit, Loans & Mortgages, Casinos, Healthcare Industry, Senior Health and one other category.


1 Criteo Publisher is leading in most countries, including Taiwan, United States, France, Indonesia and 195 other countries.

2 LeadBack hasn't got a lead over Criteo Publisher in any country.