Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 130 other categories.

2 Microsoft adCenter Conversion is leading in Accommodation & Hotels, Insurance, Financial Management, Transportation & Logistics and 26 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, Indonesia, United Kingdom and 65 other countries.

2 Microsoft adCenter Conversion is leading in Croatia, Dominican Republic, Guam, Tunisia and one other country.