Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 131 other categories.

2 Microsoft adCenter Conversion is leading in Accommodation & Hotels, Transportation & Logistics, Insurance, Financial Management and 22 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, Canada, Indonesia and 59 other countries.

2 Microsoft adCenter Conversion is leading in Iraq, South Africa, China, Croatia and 3 other countries.