Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 124 other categories.

2 Nativo is leading in Autos & Vehicles, News & Media, Chats & Forums, Motorcycles and 41 other categories.


1 Lijit is leading in most countries, including India, Indonesia, Russia, Spain and 40 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Germany and 27 other countries.