Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 126 other categories.

2 Nativo is leading in Autos & Vehicles, Chats & Forums, Motorcycles, TV & Video and 32 other categories.


1 Lijit is leading in most countries, including India, Indonesia, Russia, Germany and 50 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Mexico and 19 other countries.