Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 141 other categories.

2 Popin is leading in Consumer Electronics, Publishing & Printing, Golf, Car Buying and 2 other categories.


1 Lijit is leading in most countries, including United States, India, Germany, Canada and 51 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, United Kingdom and 13 other countries.