Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 165 other categories.

2 Simpli.fi is leading in Business & Industry, Autos & Vehicles, Health, Career & Education and 63 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Germany, Poland and 177 other countries.

2 Simpli.fi is leading in Australia, Austria, Iran, Timor-leste and 20 other countries.