Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 147 other categories.

2 SmartContext is leading in Cooking & Recipes, Soccer, Consumer Electronics, Email and 10 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Indonesia and 60 other countries.

2 SmartContext is leading in Poland, Germany, Ukraine, Lithuania and 2 other countries.