Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 144 other categories.

2 SmartContext is leading in Telecommunications, Consumer Electronics, Classifieds, Volleyball and 2 other categories.

Geography

1 Lijit is leading in most countries, including United States, United Kingdom, India, Canada and 64 other countries.

2 SmartContext is leading in Poland, Iceland, Croatia and Belarus.