Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lijit is leading in Top 1M Sites.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 141 other categories.

2 SmartContext is leading in Telecommunications, Classifieds, Consumer Electronics, Volleyball and one other category.


1 Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 60 other countries.

2 SmartContext is leading in Poland, Czech Republic, Belarus and Bangladesh.