Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 138 other categories.

2 SwitchAds is leading in Chats & Forums, Soccer, Classifieds, Relationships & Dating and 7 other categories.

Geography

1 Lijit is leading in most countries, including United States, India, Indonesia, Russia and 52 other countries.

2 SwitchAds is leading in United Kingdom, Bulgaria, Spain, Italy and 19 other countries.