Market Share by Top Websites

1 SwitchAds is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to SwitchAds in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 134 other categories.

2 SwitchAds is leading in Chats & Forums, Soccer, Tourism, Accommodation & Hotels and 13 other categories.


1 Lijit is leading in most countries, including United States, India, Germany, Canada and 38 other countries.

2 SwitchAds is leading in United Kingdom, Bulgaria, Romania, Italy and 29 other countries.