Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 173 other categories.

2 Lijit is leading in Technology News, Humor, Books & Literature, Animation & Comics and 20 other categories.


1 TradeTracker is leading in most countries, including Netherlands, Finland, Poland, Belgium and 83 other countries.

2 Lijit is leading in United States, India, Canada, Indonesia and 14 other countries.