Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Travel, Shopping, Internet & Telecom and 120 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 59 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 98 other countries.

2 Lijit is leading in Iran, Macao, Nepal, Fiji and 4 other countries.