Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Travel, Shopping, Accommodation & Hotels and 126 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 57 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 117 other countries.

2 Lijit is leading in Sri Lanka, Palestinian, Kenya, Cape Verde and one other country.