Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 145 other categories.

2 WebTrends Ads is leading in Industrial Goods & Services, Consumer Electronics, Motorcycles and General Merchandise.


1 Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 59 other countries.

2 WebTrends Ads is leading in China, Guatemala, Croatia, Colombia and one other country.