Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Lijit in all market share segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 136 other categories.

2 YuMe is leading in Soccer, Outdoors, Transportation & Logistics, Gay, Lesbian, & Bisexual and 11 other categories.


1 Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 51 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, Venezuela and 5 other countries.