Market Share by Top Websites

1 Lijit is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 141 other categories.

2 YuMe is leading in Soccer, Outdoors, Newspapers, Transportation & Logistics and 8 other categories.


1 Lijit is leading in most countries, including United States, India, Indonesia, United Kingdom and 58 other countries.

2 YuMe is leading in Spain, Sweden, Mexico, Colombia and 10 other countries.