Market Share by Top Websites

1 Litmus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to Litmus in all segments.

Websites Categories

1 Litmus has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Health and 8 other categories.

2 Pure360 is leading in Travel & Tourism, Sports, Food & Drink, Arts & Entertainment and 8 other categories.


1 Litmus is leading in most countries, including United States, India, Germany, Canada and 93 other countries.

2 Pure360 is leading in United Kingdom.