Market Share by Top Websites

1 Litmus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Retention Science is clearly lagging behind, losing to Litmus in all segments.

Websites Categories

1 Litmus has better usage coverage in more websites categories. Including Business & Consumer Services, Computers Electronics & Technology, Finance, Jobs & Career and 8 other categories.

2 Retention Science is leading in Lifestyle, Food & Drink, Health, Home & Garden and 7 other categories.


1 Litmus is leading in most countries, including United States, India, United Kingdom, Germany and 89 other countries.

2 Retention Science is leading in Hong Kong, China, Switzerland, Serbia and one other country.